Impact of Artificial Intelligence in digital marketing

How Artificial intelligence impact on digital marketing?

What is artificial intelligence?

Artificial intelligence is the method in computer science which do the same thing as can human do. AI is a new intelligent machine which thinks, understand, responds and performs tasks just like human . It can Mimic human actions.

Artificial intelligence is technology which perform tasks like robotics, speech, image recognition and natural language processing, problem solving etc.

How affects an artificial intelligence in digital marketing?

Artificial Intelligence is one the fastest technology in the field of business, earlier marketers have been not using these technology for growth of their business, but now most business using AI in their own business.

Digital Marketers have adopted artificial intelligence and using their features, brands like Amazon, Spotify have  successfully  using Artificial Intelligence technology.

Now, AI is a part of digital marketing and offering huge benefits, Let's find out what are the benefits.

Applications of Artificial Intelligence in Digital Marketing

Chatbots:

Chatbots have many advantages, it supports  one to many service where at the same time support number of customers and in different time zone. It has 24/7 service, gives the quick response to their customer queries.

Email Marketing:

With the help of AI , we can customizing emails to reach their target audience, AI helps email marketers to reach their right customer at the right time, personalize email marketing on the bases of customer behavior.

Digital Advertising

Digital Advertising is using  Artificial Intelligence to maximum success, it uses social media platforms like Facebook, Instagram, Google for to provide the best experience, it analyze user's information including gender, name, city, interest and other aspects to show them relevant ads.

Making Content

AI can generate reports and news on the bases of data and information , it saving time and can remove fake news. Many news channel using AI for to reduce the fake news.

Online Searches

With the help of AI is now easy to search content with voice search, like google home , amazon echo where they can perform searches by voice command or pressing button.

Conclusion

AI can benefit your digital marketing strategy will grow your business.