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In my blogger I wrote about the role of SEO in digital marketing.
you can check click on this link role of SEO in digital marketing
In some how we are we applying to this in our website, blogger, but what we are doing to our website in terms of SEO is some types of SEO.
1) ON Page SEO :
On page SEO relates to your website, content of your website, optimization of your website. when we talk about optimize website is called on page SEO. Once we properly optimize the site , its chance to get higher position in google search engine. Google service will help your site for ranking at top level. it will indexing site, crawling web pages , keyword research on it.
what are the basic thing to keep in mind while on page SEO?
- Title Tag : Title tag should not be empty, its main factor of SEO, so title relate to your domain name, it becomes easy for searching result , google will know what the content of pages is all about.
- Image format :In Image format , file size, alt tag, title , should be optimize fully.
- Heading: if you have some knowledge about heading its good to you but if not header section is important. in website we can use h1, h2, h3, h4, h5, h6 . H1 should be optimized , and for subsection we can use h2, h3. it tells about the content of web pages and google will easily crawl.
- keyword Researh: use the target keyword in your web pages.used on meta tags , title.
2) OFF Page SEO :
OFF page SEO is something about promotion of your website. it is a technique that improve the ranking in search engine results pages (SERPs). it tells what other think about your website , and also gives the information about your website is important to other on web.
it improves the quality of your website . the efforts come from outside to your website will improve the quality of website. Link building is major part in off page seo.
What are the methods of off page SEO
- Link building: Link building is the procces where we get backlinks from target website. it gives reliable link and improve the SERPs.
- Mobile optimize: Many of you uses mobile, rather than of desktop , laptop. for your website its important that website if fully responsive. mobile friendlness.
- local optimize: if you started your small business , so create google my business account where you can give the brief information about website, address, contact. it will quite help for your local clients to visit your site.
- brand promotion: we have website , promoted , that will improve the quality of website . even we will get the traffic which will help in google search engine.
3) Technical SEO:
Basically, technical seo will affect the visibility of a website in search engine.
The main working of technical seo is to ensure that search engine can crawl and index your website.
Most relevant tips are
- use responsive web design
- maintain website speed that fast on desktop and on mobile
- optimize your site structure
- create XML Sitemap
- optimize robots.txt
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