AMP for your digital marketing in 2020

How will Accelerated Mobile Pages affect your digital marketing in 2020?

In today's Business , SEO strategy is the important role. Ranking your site at top level on Google search engine will attract more to your users. Through SEO all web pages will, crawl and  index on search engine.

All your users, first will interact  with your sites, and if it is quickly open on desktop or mobile, then a chances to grow your engagement, and high ranking.

Mostly Users prefer to mobile for any work, so on the base of your business , site should fastly open on mobile devices.

We have seen that some websites is not fastly open on mobile devices, and even not responsive. It will drop your audience, engagement and will decrease the visibility on the internet.

So for more users interactions , website should be responsive and quickly open on it.

This all possible by AMP which means Accelerated Mobile Pages, it is a open source and created by Google on October 7, 2015.

What is AMP(Accelerated Mobile Pages)?

AMP is an open source created by Google on October 7, 2015. It will increase the speed of your website content, will firstly open the website on mobile devices, will decrease the loading time on web browser.

Main purpose is to only speed of website, and open within 3 seconds. It will decrease the bounce rate.

How AMP works?

AMP has three main parts

1) AMP HTML : AMP is an open source HTML framework, it allowed certain HTML tags to use, AMP HTML is a strict rules on HTML tags which ensure the fast load page. Some tags not supported by AMP HTML like a forms not allowed.

2) AMP JS : AMP JavaScript library is make to ensure that how fast will open on mobile devices, AMP JS optimized the performance of page load. We can create animation, dynamic content, modify layout .

3) AMP CDN : it is also called AMP cache. Is a proxy based content delivery network. AMP CDN fetches the AMP content and cache it for fast delivery.

What are the Advantages of AMP in digital marketing?

As we know that users want quick response to their queries on Google, and for this will generate the highest engagement,  more reachness and will decrease the bounce rate on mobile platforms.

1) AMP is an open source : AMP is an open source HTML framework, it allow developer which means they developed further as per their requirement.

2) Low Bounce Rate :  Through AMP, certain  things are easily and smoothly performed, and reduce the loading time of your website and low the bounce rate.

3) Flexible on any web browser :  AMP project will adjust on any type of browser, is reliable and customize your web pages to fit any browser.

4) No Sitemap require : On AMP project , no need to require a XML sitemap, Google will search it ownself.

5) Paid Ads : it is suggested that paid search ads will increase the impression , so HTML are coded in that way which enhance the usibility of banners and increase the higher viewability rates on AMP.

6) Analytics :  Analytics tell how AMP Content is performing, how will impact on online marketing.

What are the disadvantages of  AMP in digital marketing?

1) Analytics is stripped down : AMP support the Google analytics but it provides different tags for all AMP pages. It takes lots of time to paste in it.

2) Decrease ad revenue :  As AMP support the ads , limited potential to bring in revenue, it reduce the viewability on the internet, reduce lots of ads on AMP pages , lack of impression.

3) lack of call to actions : not support the AMP content forms, subscriber, no leads generate, it will not support if you want to collect information through AMP Content form.

4) affect domain name: we will receive fewer links. because user will click publishing AMP content page rather than main domain name. For example www.google.com/amp its one of the AMP Content page link user will click and  will get fewer links on main domain name.

5) Lack of design : AMP provides limited experience with user in design. The design and user experience is highly restrictive.

6) Not for non publishing site: AMP project mainly focus on blog, news feed , it is highly restricted for non publishing site like e-commerce site do not provide news so it is restricted.

Conclusion

Mostly user using mobile devices , AMP support and fast load your website will increase the engagement , impression.

AMP become powerful on mobile devices. Once we should try it, besides this also have disadvantages, if you are not using make sure your sites should mobile responsive.